Senior Director, Client Strategy @ Mid Size Ad Agency (100% Remote, US Only)
Senior Director, Client Strategy @ Mid Size Ad Agency (100% Remote, US Only)
Scope of Position:
Our Client seeks a dynamic and results-oriented Managing Director to join the team. The ideal candidate will be a strategic thinker with a track record of driving profitable growth and ensuring client success. The Senior Director will lead the development and execution of business strategies, oversee client satisfaction initiatives, build and develop a high-performing Client Strategy team, and contribute to the overall leadership of a Portfolio of clients.
Essential Duties/Responsibilities:
Strategic & Profitable Growth
● Grow a portfolio of the client’s net revenue by developing and executing innovative and effective marketing strategies that fill the client's open capacity and unlock profitable growth.
● Develop and own an account planning program that ensures our clients’ strategies are consistently aligned with their future goals and objectives.
● Partner with the sales and marketing team to strategically target and sell into key industry verticals.
● Benchmark industry and competitor pricing to ensure our offerings are positioned and priced effectively in the market.
● Develop future revenue forecasts that include revenue retention, current client growth, and net new client acquisition that align with margin goals for HLM.
● Research and plan for content types and distribution strategy across blogs, white papers, email newsletters, and social media content.
Client Success
● Understand our clients needs and objectives, fostering strong, trust-based relationships, and leveraging our expertise to deliver against client stated goals.
● Lead a team of customer centric strategists and collaborate across departments to ensure a cohesive strategy is developed and deployed.
● Spearhead the development of a robust Client Satisfaction Survey Program, ensuring its effectiveness in gauging client sentiments and experiences.
● Maintain continuous oversight of survey results and initiate corrective actions, collaborating with relevant teams to address any concerns and enhance client satisfaction.
● Identify and align with our client’s business goals and objectives, ensuring the entire team is dedicated to their pursuit and successful achievement.
● Actively participate and lead engagements within strategic accounts, representing significant revenue and gross profit for HLM. Provide strategic value for HLM and our
Clients.
● Plan event attendance and speaking engagements in advance to maximize visibility and prioritize engagement with high value prospects.
Group Leadership
● Craft and institute a compelling vision for the Portfolio’s CS group, aligning with the overall company objectives.
● Champion the CS portfolio, ensuring alignment with company-wide goals and strategies.
● Lead a team of talented individuals and implement strategies to coach and further develop the CS team members to ensure top performance across the team.
● Seek out development opportunities including mentorship programs and effective training programs.
● Set, monitor, and achieve budgetary goals for the Portfolio’s CS group, ensuring financial objectives are met while maintaining high-quality service delivery.
● Define and implement streamlined processes and tools to optimize the efficiency and effectiveness of the CS group. Additionally, re-evaluate the effectiveness of processes.
Requirements:
● Bachelor’s Degree in marketing, business administration, or a related field is preferred.
Master’s degree is a plus.
● 10 to 15 years of experience in Marketing services, agency services, or business consulting.
● Industry experience in, healthcare/cosmetic and aesthetics, property management, and education is preferred.
● Minimum of 5 years experience in leading and developing dynamic teams.
● Travel 20 - 25% for trade shows, speaking engagements, client meetings, and other business related functions.
● Strong knowledge of SalesForce and Google Analytics. Google Certifications are a
plus! Understand digital and consultative services to help align services with the goals of our clients.
● Results driven, pushes to exceed goals successfully.
● Strategy and analytics focused, able to plan for the future and implement a strategy based upon market trends and digital marketing landscapes.
● Knowledgeable in current and possible future policies, practices, and trends that could affect their department and organization.
● Ability to navigate a growing organization by building camaraderie, trust, and motivation amongst team members. Foster a supportive environment leading to professional growth for those you manage, mentor and inspire.
● Proven track record of negotiating skillfully in tough situations with both internal and external groups by being diplomatic and managing strong relationships.
● A lead by example leader. Consistently demonstrates HLM’s core values and culture in everything you do.
Benefits & Perks:
● Salary starting at $150,000 + sales based incentives
● Extensive opportunities for growth and development.
● Health and Wellness: Medical, Dental, Vision, plus additional medical benefits
● Retirement: Employer-sponsored 401(k) and Roth!
● Paid Time Off: Flexible Vacation policy after 1 year of employment & sick time
● Work-Life Balance: Remote first company, Focus Fridays, Summer Friday’s
● Parental Leave: Paid Maternity/Paternity leave for the birth, adoption or fostering of a child.
● Exceptional Remote Culture. Our Culture Committee helps keep things fun and interesting!
● And so much more, you just need to apply to find out!